两岸热点事件舆情消湮现象中的中介因素研究——以“第一届向台湾道歉大赛”为例

Study on the Intermediary Elements during the Vanishing of Public Voice on the Hot Events on Both Sides of Taiwan Straits—Taking the First Contest of Apologizing to Taiwan as an Example

发生在2016年7月的"第一届向台湾道歉大赛"是一个舆情消湮的典型个案,事件起源于7月17日大陆网络社群"天涯论坛"发起的一个倡议。虽然传播情境与年初的FB表情大战类似,但此次事件不但没有像之前的FB表情包大战那样,引发社交网络的群体参与并发展成为社会舆情热点,反而在两天左右的时间内、在话题引发足够关注之前就迅速消湮。本文以此作为研究对象,研究和讨论在复杂社会传播生态环境下,社会话题从源起、舆情传播、观点聚合直到热点形成的过程中,各种中介因素所发挥的作用和影响。

The first contest of Apologizing to Taiwan in July 2016 is a typical case of how public opinion disappears. The incident started on July 17th. A social network from mainland named “Tianya Forum” made an initiative. Although its spreading is similar to that of the FB facial expression battle at the beginning of the year, the result did not lead to participation of social networks and develop into a society public opinion hotspot. On the contrary, within two days, before the topic caught enough attention, it quickly left out of the sight of the public. Based on this incident, this paper studies and explores the function and effects of various mediating factors under complicated spreading organic environments during the process in which society topics come into being, public opinions pass on, and develop into hotspots.