中华语言传播有关问题探讨

On Some Aspects of Chinese Language Diffuseness

从传播学和语言资源观视角,提出中华语言传播力概念,分析了中华语言传播需要处理好广度与精度、吸引力与传播力、传播与守成、政府与市场、官方与民间机构及个人的关系,提出了中华语言传播需要明确目的、注重方法与机制创新、运用策略等注意事项。

This article proposes the concept of the power of Chinese language diffuseness and analyzes the problem that should be well-handled by Chinese language diffuseness from the perspective of communication and language resource. Chinese language diffuseness should focus on the breadth and the depth, the power of attraction and diffuseness, the spread and the stabilization, the government and the market, and the relation of the official, the society and the individual. The article also analyzes the items which should be paid more attention to in course of Chinese language diffuseness, such as the clear goal, the innovation of methods and mechanism, and the possible strategies.