词典App的用户大数据分析及应对策略--以“海笛”系列词典App为例

An Analysis of the Big Data of Dictionary App Users and the Corresponding Strategies: A Case Study of Haidi Series Dictionary App

收费的词典App需要培育市场,对用户有较全面、深入的了解,有助于实施有针对性的策略。文章以"海笛"系列词典App大数据统计分析为例,说明词典用户在使用行为、身份属性和对一些营销手段的反应等方面的特点,以及可以采取的应对策略。这不仅可让词典App更好地为用户服务,也可较有效地提高用户对这类数字出版产品的接受度。

Paid dictionary Apps requires efforts to cultivate the market. A comprehensive and indepth knowledge of the users helps the implementation of relevant strategies. This article looks into the big data of Haidi series dictionary App,analyzing the users' features from the following aspects: the users' behavior,identity and reaction to the marketing. On this basis,it formulates some strategies to make the App cater better to the needs of the users and increase its rate of acceptance among them.