国际市场经营中目标市场的选择策略

Strategy on Target Market Selection in International Marketing

在国际市场经营中,选择一个目标市场,是顺利进入国际市场的关键。而如何正确地选择一个目标市场,则是一个企业能否在该目标市场取得收获和成功的根本。文章通过分析某设计院在巴基斯坦目标市场的选择策略,阐述影响国际目标市场选择的主要因素以及国际市场的开发策略。

A target selection in international marketing is the key to the international market successfully. How to properly select one target market is the essential whether an enterprise succeeds and achieves in the target market. Through analysis on strategies of the target market of Pakistan selected by an engineering company,factors impacting the target market selection and strategies of the international market development are described.