黄河三角洲旅游产业集群品牌竞争力探析

Brand Competitiveness Analysis of Tourism Industry Cluster in the Yellow River Delta Region

黄河三角洲地区旅游资源丰富,旅游产业集群优势明显。但在旅游产业集群发展的过程中,存在着诸如资源分布相对不集中、旅游相关企业间协调配合不够紧密、集群优势不明显、黄河三角洲地区旅游产业集群知名度偏低等问题。因此,亟需通过建立统一的市场运作模式,集中开发旅游产品;构建集群品牌竞争机制,打造多元化旅游产业集群;提升产品知名度,打造品牌旅游产业集群等路径,逐步提升黄河三角洲地区旅游产业集群的品牌竞争力,增强其在国际旅游市场的竞争优势。

The Yellow River delta region is rich in tourism resources. Although its tourism industry cluster advantage is obvious, there are also some problems in the process of tourism management, such as, resource distribution is relatively not concentrated, there is not enough coordination among travel companies, the clustering advantage is not obvious, low profile of the tourism industry cluster in the Yellow River delta region, etc.. Therefore, it is urgent to establish a unified market operation pattern, concentrate on the development of tourism products, build cluster brand competition mechanism, set up a diversified tourism industry cluster, improve product awareness, build brand tourism industry cluster, and so on. And thus gradually improve the Yellow River delta region of the tourism industry cluster brand competitiveness, through which it will eventually enhance its competitive advantage in the international tourism market.