明清时期广州商业文化特征研究

A Study of the Characteristics of Guangzhou's Commercial Culture in the Ming and Qing Dynasties

明清时期,广州商贸繁盛,其商业文化在多重因素影响下形成独特的内涵:商业物质文化层面形成"品质精良、新颖多样"的商品文化、"讲粤语敬神灵,好风水重意头"的商俗文化、"以商筑城,以墟聚镇"的商业城建文化;商业精神文化上以追求商人社会地位、促进商尊社会氛围等构成其时代特征。

During the Ming and Qing Dynasties,Guangzhou's commerce and trade flourished and its commercial culture developed unique connotation under the influence of multiple factors:its excellent quality and rich variety commodity culture in terms of commercial material culture,its commercial folk culture featuring the Cantonese language,worship of deities,and attention to fengshui and lucky signs,its commercial urban culture featuring building cities by means of commerce and creating towns by markets,and its commercial spiritual culture featuring promoting a social atmosphere where businesspeople are respected.