“一带一路”视阈下闽江口文化旅游圈开发模式研究

Development Mode of Cultural Tourism Circle in Minjiang Estuary under View of “The Belt and Road”

在福建省旅游业大发展的背景下,闽江口旅游业面临周边地区激烈竞争。为帮助闽江口地区抓住政策机遇,加快发展旅游产业,文章运用RMIP模式对闽江口文化旅游圈的开发进行策划,提出闽江口地区要利用自身旅游资源优势,聚焦市场需求,将"三坊七巷"打造为标志性景点,并在此基础上,对形象进行准确定位,创新和拓展旅游产品。

In the context of the great development of tourism in Fujian Province, Minjiang Estuary tourism is facing fierce competition in the surrounding areas. In order to help Minjiang Estuary area to seize the policy opportunities and accelerate the development of tourism industry, the article uses RMIP model to plan the development of Minjiang Estuary cultural tourism circle, and puts forward Minjiang Estuary area to use its own tourism resources advantage, focus on market demand, establish the"Three Lanes and Seven Alleys"as an iconic attraction, and on this basis, to accurate positioning of image, innovate and develop tourism products.