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中央电视台时政类短视频制播特色探析 被引量:7

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摘要 本文以2017年1月~4月《V观》为例,认为中央电视台推出的时政类短视频大致可分为两类:动态新闻短视频和主题作品短视频。在制播上,前者突出"短、快、新、活",后者则秉持"平民视角、以情动人、形式创新、立体宣发"报道策略,有效拉近了时政新闻与普通民众的距离。可以说,时政类短视频是时政报道一种有效的新型融合传播探索,是提升时政报道传播力和影响力的途径之一。
作者 王晓东 史伟
出处 《电视研究》 CSSCI 北大核心 2017年第11期57-59,共3页 TV Research
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二级参考文献7

  • 1Will Ikichmond," Frec,Short-Forin Mobile Video News is Becoming a Hot Area for Established Media Companies" , Jan 13, 2014, http://www.videomlze.conl/article/free-short-form- mobile-video news is-becoming-a-hot-area-for-established- media-companies.
  • 2Arik Hanson," Is Short-Form Imtagram Video the Future of News Distribution? "OCT 2, 2(113, http://www.arikhanson. corn/2013/10/02/is short-form-instagram-video-the-fhture-of- news-distribution/.
  • 3Erik J Martin," What You Can Learn fronl Short Form Video?" , http://www.ecoiltentmag.com/Articles/News/ News-Feature/What-You-Can-Learn-from-Shor t- Fo rm- Video- 100141.htm.
  • 4《Newsy网站每天打造5则新闻给聪明人观赏》,http://www.technow.coinhk/newsy-daily-news/.
  • 5Zach Bergson," NowThis:Snapchltting the News" ,October 15, 2013,http://digday.com/publishers/mapchat the-news/.
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  • 7Leena IKao," NBCUniversal invests In Mobile Video News Service NowThis News" ,Jan 12,2014,http://techcrunch. com/2014/01/12/nbcuniversal-invests in mobile video-news- service-nowthis-news/.

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