全民健身与体育产业协同发展:理论逻辑与实践路径

The Cooperative Development of National Fitness and Sports Industry:Logic in Theory and the Path to Materialize

以共生理论为指导,运用文献研究和理论分析法对全民健身与体育产业协同发展进行研究,旨在选择合适的实践路径。研究认为,全民健身与体育产业存在共生关系,体育消费市场是二者的共生介质和纽带,它们通过在共生界面产生能量转化,达到优化和提升整体增值。以体育消费市场为支撑,以供需为切入点,在宏观层面制定政策,释放政策利好,激励协同发展;在中观层面建立机制,做好制度顶层设计,加快制度创新,有效规范协同发展过程中主客体的行为;在微观层面创新模式,制定体育消费市场供需对接的保障措施,是全民健身与体育产业协同发展的实践路径。

Under the guidance of symbiosis theory, using documentary research and theoretical analysis to study the coopera- tive development of national fitness and sports industry, aiming to select a proper and practical path. Results shows that sym- biotic relationship exists between national fitness and sports industry. Sports consumption market is the symbiotic dielectric and bond of them, which can let them optimize and enhance overall increment through energy transformation produced in symbiotic interface. In order to accomplish this project, it＇s a must to take the consuming market of the sports industry as a prop and take supply and demand as a support. It＇s also of great importance to introduce related policies at the macro level and make full use of these policies to facilitate the cooperative development. As for the medium level, it＇s a need to establish a mechanism and reinforce the top-level system design while expediting system innovations and standardizing the behavior of host-guest efficiently in the process of the cooperative development. At the micro level, a new pattern and a safeguard for the integration of supply and demand of consuming market of sports industry is a practical path of the cooperative development of national fitness and sports industry.