陕西省不同性别居民休闲体育消费结构比较研究

Comparative Study on the Leisure Sports Consumption Structure of Different Gender Residents in Shaanxi Province

采用文献资料、问卷调查、数理统计等研究方法,以性别差异为出发点,从分析陕西省不同性别居民参与休闲体育消费的现状入手,就陕西省不同性别居民休闲体育消费的需求特征、消费类型以及消费结构特征等进行了深入系统的调查研究,以期为丰富休闲体育消费理论体系提供支持。结果表明,现阶段陕西省不同性别居民体育消费虽然尚处在的较低水平,呈现出以实物性消费为主的特征,但是不同性别居民体育消费结构呈现出各自非常鲜明的特点,不同性别居民在消费内容、消费需求等方面均表现出独有的特色。男性在实物性、参与性消费、观赏性消费等方面的年消费金额均高于女性,除博弈性消费以外,其余各类消费金额均存在显著性差异。

Based on gender difference and adopted the methods of documentary analysis, questionnaire survey, mathematical statistical analysis and other research methods, this paper researches deep inside in the process of leisure sports consumption demand characteristics, consumption patterns and consumption structure of residents of different gender in Shaanxi Province. The result shows that, at the present stage, sports consumption of different gender residents is still in the lower level, mainly in physical consumption. But different gender resident＇s sports consumption structure has very distinct characteristics, the a- mount of consumption of the of the male is higher than female in physical consumption, participatory consumption and orna~ mental consumptio, in addition to the game consumption, they have significant differences.