中国现代马业发展状况SWOT分析研究

On Modern Horse Industry Development in China Based on SWOT Analysis

本文通过文献查阅、实地调查、专家访谈等方法对中国现代马业发展状况进行了分析研究,结合SWOT分析法,重点阐述了中国现代马业的优劣势和其所面临的机遇与挑战,得出了产业标准体系缺乏、专业程度不高、受众群体较少等问题,并针对其提出了内外联动构建标准体系、多方合作提升专业水准和利用多种手段扩大产业规模等对策建议,从而促进中国现代马业的快速可持续发展。

This paper studies the development of modern Chinese horse industry through literature review, field research and expert interview. By means of SWOT analysis, this paper highlights the advantages disadvantages of China＇s modern horse industry and its opportunities and challenges. The research reveals the following problems the industry confronted： the lack of industry standard system, the low degree of professionalism and the lack of consumers.Accordingly, such countermeasures can be adopted to promote the rapid and sustainable development of modern Chinese horse industry： to build a standard system and regulations with joint efforts of different institutions, to improve the professional standard of the industry by multi-lateral cooperation and to expand the industrial scale by multiple means.