新媒体视听运营技术研究

Research on New Media Audio Visual Operation Technology

新媒体是基于互联网音视频技术发展的媒体形式,具有开放性、内容实时性、传播多样性等特点,现笔者根据新媒体上述技术特点,介绍新媒体运营人员应具备的能力,运营过程中遇到问题及解决方法,并分析微信公众号这一新媒体形式的特点,以及建立的方法和运营维护技术,从而更好地满足用户的要求。

New media is the development of Internet media in the form of audio and video technologybased on open, real-time communication, content diversity and other characteristics, according to the techni-cal characteristics of the new media, the ability of new media operations personnel should have the methodto solve problems in the process of operation. And analyzed the We Chat public number this new mediaform characteristic, the establishment method and the operation maintenance technology, thus achieves theuser's request better.