基于大数据应用的企业精准营销

Research on Enterprise Precision Marketing based on Big Data Application

随着大数据时代的到来,大数据正逐渐在社会各个领域得到广泛应用。大数据使得精准营销有了实施的前提保证,从而建立起更加高效的营销模式,使得营销决策更加精准,进而提高企业的经济效益,减少不必要的成本。本文通过阐述大数据与精准营销之间的关系,从基于大数据平台的产品精准营销体系构建、基于数据挖掘中心和第三方平台进行精准营销、形成优选客户的信息反馈机制、大数据与精准营销的复合型人才培育等方面提出了大数据精准营销的对策。

With the arrival of the era of big data, big data is gradually in various fields of society, such as marketing has been widely used. Big data can make the implementation of precision marketing premise, in order to establish a more efficient marketing model, making marketing decisions more accurately, and improve the economic efficiency of enterprises, reduce unnecessary costs.This paper introduces the relationship between big data and precision marketing, from the big data platform products based on precision marketing system construction, data mining center and the third party platform based on precision marketing, information feedback mechanism, the formation of optimization of customer data and precision marketing talents cultivation and put forward some measures of big data precision marketing.