新媒体时代社会主义意识形态价值认同的传播策略

Communication Strategy of Socialist Ideological Value Identification in the New Media Era

社会思潮的多元化和信息传播手段的多样化,对社会主义意识形态的价值认同和传播带来不小的冲击。通过分析新媒体对社会主义意识形态价值认同带来的影响,在厘清影响我国社会主义意识形态网络传播的方式、途径等因素的基础上,提出新媒体时代社会主义意识形态价值认同需要深入挖掘社会主义意识形态内涵及发展规律,需要充分利用网络传播特征,需要采取适应性、约束性、多样性、主动性、选择性策略,从而构建适应新媒体格局和舆论生态的新型传播策略,强化社会主义意识形态在我国的主导地位。

The diversification of the social ideological trend and the dissemination tools has a great impact onthe value identification and transmission of socialist ideology. This paper firstly analyzes the influence of newmedia on the socialist ideology value identity, and on the basis of clarifying the effect on our country’s socialistideology network transmission ways, it puts forward that new media of socialist ideology value identity needs todig deep connotation of the socialist ideology and the law of development, make full use of characteristics ofnetwork transmission, and take initiative adaptable, restrictive, diversified and selective strategy, so as to build newcommunication strategies which adapt to new media vision and public opinion ecology and strengthen the leadingrole of socialist ideology in our country.