仙侠剧的受众分析

Audience Analysis of the Immortal Drama

仙侠剧的热播,迎合了受众的浪漫主义期待、怀旧情怀、侠义崇拜、娱乐消遣等心理需求。近年来,中国电视剧市场涌现出一大批仙侠题材的电视剧,其热播带动了电视剧市场的繁荣。影视公司只有理解受众、尊重受众,才能制作出大众喜爱的电视剧。

The hot broadcast of immortal dramas caters to the audience's psychological needs of romantic expectation,nostalgic feelings,chivalrous worship and entertainment.In recent years,a large number of immortal dramas have appeared in China's TV series market.The hot broadcast has brought about the popularity of TV series market.Only by understanding and respecting the audience can film and television companies produce popular TV series.