依托微信平台,打造图书馆品牌——沈阳工程学院图书馆微信平台建设实践

The Operation Practice of Library WeChat Platform

微信平台是高校图书馆与读者互动沟通,宣传图书馆资源与服务的新兴媒介,本文结合沈阳工程学院图书馆微信平台的实际运行经验,从用户数量、编辑创作、发布内容、互动沟通、未来发展等多个方面探讨了数字环境下图书馆微信平台建设的具体措施。高校图书馆必须依托微信平台提升服务,打造图书馆品牌。

WeChat platform is the new media for academic libraries to communicate with their readers and promote library resources and services. With the operation experience of library of SIE,this paper discusses the number of subscribers,edition and creation,the content of mass message,interaction and communication,and future trend of the platform. Several practical methods are proposed. The academic library must depend on the WeChat to improve their services.