基于EUCS模型的搜索引擎用户期望值调查研究

Investigation of the User Expectation Level on Search Engine Based on ELICS

用户期望值研究对把握用户产品偏好具有重要意义。借鉴EUCS评价模型,构建搜索引擎用户期望值测评指标。利用模糊层次分析法确定各项指标的权重,从而构建搜索引擎用户期望值评价指标体系。依据问卷调查结果,建立用户期望值计算公式,以量化形式反映用户对搜索引擎不同性能的不同期望偏好;借助SPSS分析工具,分析不同用户群体对搜索引擎性能的期望差异等。

Researching of the user expectation level is of great significance for grasping the user preferences for product properties. In this paper,user expectation level of search engine evaluation indexes is presented to use EUCS model for reference. User expectation level of search engine evaluation framework is constructed by Fuzzy Analytical Hierarchy Process（ FAHP）. Based on the result of our investigation and the computing formula,the user different preferences of search engine are revealed. By SPSS,the expectation differences of different user group are analyzed.