中国政府形象对政府信任的影响——基于CSS2013数据的实证研究

The Impact of Chinese Government Image on the Confidence in the Governemnt: An Empirical Study Based on CSS2013

政府信任是衡量政府形象的关键指标。政府形象的塑造和公民对政府信任的考量是当前学界和中国政府研究的热点话题。从已有文献和实证研究来看,无论是西方国家还是中国国内公众对于政府的信任水平均呈现逐渐下降趋势;随着互联网等新兴媒介的参与,政府形象日益透明化、具体化,政府施政过程和所得结果的现实表现与公众的期望阈值之间的落差加大了公众对政府不信任的程度。依据归因理论和晕轮效应解释政府形象与公众对政府信任水平之间的相关关系,可以更清楚地把握提升政府信任度,完善政府行政体制改革的路径选择。选取政府形象人格化代表的公职人员为基准测量单位,通过CSS2013问卷进行数据的收集整理,观察到政府形象与政府信任具有极强的积极正相关关系。

Confidence in government is a key indicator of government image. The building of government image and the evaluation of people＇sconfidence in governmentare currently hot topics for academic circles and the Government of China. The existing literature and empirical studies indicate that public confidence in governments,western or Chinese,follows a gradually decliningtrend; with the participation of the new media like the Internet,government image becomes increasinglytransparent andspecific and the gap between the actual performance of governments in the process of administration and the threshold of public expectation adds to the distrustin governments. Attribution Theory and Halo Effect can better account for the correlation between government image and public trust,thus we can improve public confidence in governments accordingly and select an appropriate route for the reform of a government＇s administrative system. Taking those public servants representative of government image as the benchmark measurement unit,the data collected from the CSS2013 questionnaire indicates a strong positive correlation between Chinese government image and public confidence in the government.