面向基础教育的数字出版生态圈运营

Digital Publishing Ecosphere Operation Oriented to Basic Education

本文对"互联网+"的数字出版生态系统进行分析。聚焦于教育出版领域,将经济学的平台生态圈理论与教育数字出版相结合,通过分析阅读需求的变化,了解其独树一帜的运营规范和互动机制。要想在未来教育产业中形成自己的核心竞争力,教育数字出版企业应致力成为优秀行业人才的聚集地,成为优质内容创造的风向标,成为优质内容分享的源头,让优质内容的版权价值得到最大程度的实现。

This paper analyzes the “ digital internet plus” publishing ecosystem. Focusing on the field of education and publishing, combining the platform ecology theory of education with the digital publishing of education, through analyzing the change of reading demand, we can understand its unique operation standard and interactive mechanism. In order to form their own core competitiveness in the future in education industry, education digital publishing enterprises should strive to gather outstanding talent, to be quality content creation benchmark and source of quality content sharing, so as to maximize copyright price of the value of quality content.