从场域区隔到流动传播:社会化阅读的进路

From Field Segmentation to Flow Communication: The Evolution of Social Reading

社会化阅读在信息技术推进与受众需求嬗变的催动下,发生着巨大变革,剖析社会化阅读的知识传播场域构建,对理性认知社会化阅读发展进路的理论构建与实践指导,均有重要意义。在信息技术深化与知识传播场域构建交互作用的基础上,全民阅读与品位阅读共存形成知识社交的区隔、知识共享与专属内容共生形成知识生产的场域差异,涵盖了"阅读文本想象力""个体阅读实践""阅读文化结构重建"多重维度的流动社会化阅读场域将作为社会化阅读的发展进路。

Social reading has undergone tremendous changes along with the development of information technology and the evolving audience demand, which renders the analysis of the field construction as knowledge communication of social reading important, not only in theoretical construction but also in practical guidance. On the basis of the interaction between the advancement of information technology and the construction of knowledge field, universal reading and taste reading coexist to form segmentation in knowledge-centered social network. Meanwhile, sharing symbiotic knowledge and exclusive content cause the field distinction of knowledge production. As a result, flowing social reading field which covered the imagination of reading context, the individual reading practice and the reconstruction of reading cultural structure will serve as a novel and promising approach to social reading.