“图像驱动”与“故事驱动”:少儿绘本出版的双重动力

Picture-Driven and Story-Driven: Two Motivations for the Publication of Children's Illustrated Books

我国少儿绘本出版开始进入"黄金时代",五百余家涉及少儿出版的出版社在资源、作家、品牌、产品、市场等方面的竞争日趋白热化。在读图时代和注意力时代,图像驱动和故事驱动成为少儿绘本出版的主要动力,形象且有趣味的图像和故事成为少儿绘本的主体和灵魂。

Children＇s picture books published in China began to enter the ＂golden age＂ because more than 500 publishing houses involved in the publication of children＇s books, which also renders the white-hot competition in terms of resources, writers, brands, products and market. In the age of picture reading and attention economy, the motivation for the publication of children＇s illustrated books mainly include pictures and stories. Vivid and interesting pictures and stories has become the mind and soul of these books.