书法出版物的国际传播:困境、成因与策略

International Communication of Calligraphy Publications: Predicament, Causes and Strategies

书法国际传播方兴未艾,书法国际出版已经成为传播中国文化的重要途径。文章梳理了当下华人参与撰写的国内外书法出版物,发现其在国际传播中存在着国际受众定位单一、文化地域划分模糊、对外翻译发展滞后、传播媒介更新迟缓四大问题。溯源造成上述困境的文化成因,文章提出构建书法国际出版创新系统,以市场创新、地域创新、知识创新、技术创新等创新方式,推动书法国际出版深入发展。

Calligraphy international communication is in the ascendant, meanwhile calligraphy publication has become important channel to spread Chinese culture. Through various surveys and analysis, this article suggests calligraphy publications which Chinese has participated suffering from four predicaments： the positioning of target audience lacks diversity; cultural region are not clearly demarcated; translation mode is outdated and Using old media to transmit information. Tracing the cultural causes, this article puts forward the ideas of constructing international calligraphy publishing innovation system, through the market innovation, regional innovation, knowledge innovation, technological innovation and other innovative ways to promote the further development of the international publication calligraphic works.