高校社科学术期刊栏目的转型升级

The Transformation and Upgrading of the Columns of Social Science Academic Journals

栏目的布局决定着高校社科学术期刊的定位和竞争力。文章分析了现存的归栏失序、缺乏品牌栏目以及不适应电子网刊时代要求等普遍问题,认为应抓住"互联网+"时代的机遇进行转型升级,并在策划和推广两阶段提出了编辑实操层面的若干建议,如:常态化收集分析读者阅读行为的大数据,基于指数评估培育品牌栏目;以栏目为单位整合数字内容进行二次出版,并在线与读者、作者双向沟通,进行"微传播"和"云服务"等。

The column represents the orientation and competitiveness of social science academic journals. This article analyzes the common problems and challenges of columns, such as the incorrect classification, lack of brand features, and unsuitable for the network environment. To deal with these difficulties, we should seize the opportunities of the Internet plus to achieve transformation and upgrading of the columns in both planning stage and promotion stage. This article provides some practical measures： perennial collecting the big data of the reading behavior, cultivating brandname columns; integrating each column＇s digital content for online publishing, have interactive communication between authors and readers using the ＂micro communication＂ and ＂cloud service＂.