论新媒体视域下突发事件网络舆情引导

On the Network Public Opinion Guidance of Emergencies from the Perspective of New Media

随着互联网的普及和新媒体的发展,我国网民数量大幅度增长,网民层次多元且复杂。网民在网络舆论中往往呈现出一定的群体心理与行为特征,特别是在突发事件中容易产生一定的舆情传播偏向,给政府网络舆情治理带来了挑战。因此,加强突发事件网络舆情引导,既要求政府及时发布官方信息,引领舆论导向,创新网络舆情监管理念,又要求政府及时抢占新媒体阵地,培养网络"盟友"与合作伙伴。

As the Internet popularization,the new media development,Internet users in China increase by a wide margin, and hierarchical multiple complex.Internet users in the network of public opinion,often showing a certain group psychol- ogy and behavior characteristics,especially in emergencies,easy to generate a certain amount of public opinion transmission bias.This brought challenges to the government network public opinion management：testing the government＇s response to the emergency response mechanism,citizens＂ freedom of speech and government network governance to weigh further,hard to clear, the main responsibility for social stability,also carries risks.Network public opinion guidance, strengthen the incident requires government official information in time,lead the public opinion direction,concept of innovation network public opinion supervision,timely take new media positions,training network ＂Allies＂ with a partner.