摘要
分析了职能战略对企业使命、愿景和发展战略的传承关系以及职能战略对职能策略与方案的引领作用,并构建了一种战略金字塔模型。考虑到技术创新战略在职能战略中的核心作用,根据所构建战略金字塔模型的层级关系,提出了技术创新战略规划的结构化方法。以北汽新能源为例,利用所提出的方法制定出该公司的技术创新战略并给出其技术创新的重点布局。
The inherit and support relationship among mission,vision,development strategy,functional strategy,functional tactics and plan is analyzed in this paper.The strategy pyramid model,in which the hierarchy structure is presented,is built.Considering the importance of technology innovation strategy,a structure approach applied to technology innovation strategy planning is proposed by using the strategy pyramid model.Case study of Beijing Electric Vehicle Co.is conducted using the structure approach proposed in this paper.Technology innovation strategy and its implementation plans have been established for the case company for its development in the future.
出处
《科学管理研究》
CSSCI
北大核心
2017年第5期75-79,共5页
Scientific Management Research
基金
北京市教育委员会共建项目专项
关键词
技术创新战略
战略规划
案例研究
新能源汽车
Technology innovation strategy
strategy planning
case study
new energy vehicle