当前农村业余演剧的受众群体特征及启示

The Characteristics of Audience of Amateur Drama and Its Enlightenment In Today's Countryside

按照对演剧活动的喜好程度来划分,中老年群体是农村业余演剧的核心受众,其对观剧的热爱多来自情感需求和归属需求,留守儿童则是演剧的潜在受众,其对观剧的热情更多来自娱乐需求,相比之下,那些逢年过节偶尔返乡的农村青壮年群体则是出于社会交际需求去观剧,他们成为演剧的一般受众。尽管各类受众对观剧的需求差异性很大,但都对观剧有着自己的期待,戏曲在农村仍然有着广阔的市场需求,而现实中,农村业余演剧市场却逐渐被低俗的歌舞表演所挤占,传统文化的重要承载者戏曲逐渐在销声匿迹。因此,针对受众需求打开农村的演剧市场就显得尤为重要。

According to the preferences of the drama in audience,the old age group is the core audience of rural amateur dramatics,whose its interest in opera is from the emotional needs and belonging needs,and the other potential audience is the left-behind children,whose enthusiasm for the drama is mainly from the entertainment demand,and in contrast,rural young people occasionally returning on holidays is from social demands,and they become a part of audiences. There is a big difference among these kinds of audiences,but they have their own expectations for drama,the opera still has a broad market in the rural areas,and in reality there is a serious imbalance between the demand and supply for drama in the rural areas,for the rural market has gradually been occupied by vulgar performances,and the opera as an important carrier of Chinese traditional culture has gradually disappeared. In fact,the role of rural amateur dramatics is more important for cultural construction in the rural areas than economics,and the government should pay much attention to rural amateur drama and actively promote it. At the same time,in order to satisfy the needs of audiences in drama,and broad markets in the rural areas,government should also provide constructive suggestions for the existing problems of drama.