喊麦直播:一种基于互动仪式链理论的亚文化研究

A Sub-cultural Study on Live Show of Han-Mai Based on Theory of Interaction Ritual Chains

在基于直播技术诞生的喊麦直播中,受众通过观看直播并参与线上互动,凝聚成粉丝群体,并从互动交往中获得稳定的情感能量。基于微观社会学视角,紧扣情感能量概念,借助互动仪式链模型,可以厘清喊麦直播的仪式构成要素,并展示出个体如何在社会互动中凝结成亚文化群体。

Han_Mai,based on the technology of online live show, is a negligible part of current web_ cultoe. Through watching and participating in online live show, the netizen who scatter around the world can gather together and form groups of fans and achieve stable emotional energy from the online interaction. Based on micro sociological perspective and the fully use of concept of emotional energy, the ritual elements of Han-Mai can be clarified by means of interaction ritual model. Meanwhile, the process can show how the individuals are condensed into sub-cultural groups in social interaction.