好莱坞模式参照下的中国IP电影发展思考

Thinking about the Development of Chinese IP Films under the Reference of Hollywood Model

IP即知识产权,是近两年兴起的文化热点现象。从2013年到2016年的中国IP电影票房和评分数据可看出,中国IP电影存在过度娱乐化、口碑不佳、原创动力不足等问题。而好莱坞电影在IP开发、IP产业和IP保护方面有宝贵的经验值得借鉴。未来,中国IP电影应从提高专业程度、加强IP转化能力、保护知识产权及尊重电影艺术等方面继续深耕。

IP, the intellectual property rights, which is a hot spot cultural phenomenon rising in nearly two years. Now the Chinese IP films are facing the problems of excessive entertainment, bad reputation and insufficient original motivation according to the box office and scores o f Chinese IP films from 2013 to 2016. Meanwhile, the IP development, IP industry and IP protection of Hollywood can give us experiences. In the future, China＇s IP films should continue to develop from the aspects of improving the professional level, strengthening the transformation ability of IP, protecting intellectual property rights and respecting the film art.