商业网络、创业战略选择对企业竞争优势的影响研究

A Research on the Effect of Business Network and Entrepreneurial Strategic Choiceon Competitive Advantage in New Ventures

商业网络与创业战略是新企业创建和成长的前提,是获取竞争优势的重要保障。以新能源汽车新企业为例,分析不同类型商业网络和创业战略选择对竞争优势的影响。研究发现,横向商业网络和纵向商业网络通过积极影响利用型创业战略和探索型创业战略,为新企业带来竞争优势。

Business network and entrepreneurial strategy are the prerequisite for the creation and growth of new ventures and the important guarantee for obtaining competitive advantage. Based on the case study of new energy automobile firms, we analyze the influence of different types of business network and entrepreneurial strategy choice on competitive advantage. This study found that horizontal business network and vertical busi- ness network have a positive influence on the competitive advantage of new ventures by promoting the ex- ploitive entrepreneurial strategy and exploratory entrepreneurial strategy.