信息化人力资源管理实施过程——基于内部营销视角的案例研究

The Implementation of E-HRM——A Case Study Based on Internal Marketing View

尽管e-HRM在企业中已得到广泛的应用,但其实施过程困难重重,实际效果不尽如人意。已有研究识别了大量关于企业实施e-HRM的驱动因素和成功关键因素,但尚未揭示如何实施才能达到预期效果。针对这一问题,本项研究引入内部营销视角,采用探索性案例研究方法就浪潮集团实施e-HRM的案例进行分析,研究企业在开展HRM信息化过程中实施方与使用方之间的关系,揭示基于内部营销的e-HRM实施路径。研究结论表明,将e-HRM的用户纳入实施过程,在互动中实现实施方与使用方的匹配是e-HRM成功实施的关键。实施方与使用方两大主体在e-HRM实施的启蒙阶段、采用阶段、实现阶段和制度化阶段中各司其职,相互配合,最终保障e-HRM的成功实施。本文研究结论对e-HRM的理论研究与企业实施HRM的e化实践均具有积极意义。

Although applied extensively in enterprises, e-HRM faces difficulties in the implementing process and the actual results are barely satisfactory. Empirical research has identified the driving factors and key success factors, but how to meet the expected effect has not been revealed yet. To solve this problem, we introduced the internal marketing view into this research and employed exploratory case study method to analyze the e-HRM system in Inpur Group. Through examining the relationship of programmer and customers in the electronizing process, we uncovered implementing approach which is based on the internal marketing view. The results demonstrated that incorporating cus!omers into the implementing process is the key to realize the matching of programmer and customers in interactions. Two main subjects, the programmer and the user, perform their own parts and coordinate in the enlightenment stage, adopting stage, implementation stage and systematizing stage, and finally guarantee the successful implementation of e-HRM. The conclusion of the research has positive significance in the development of e-HRM and the internal marketing view.