考虑零售商公平关切的双渠道闭环供应链决策与协调研究

Research on Decision-Making and Coordination of Dual-Channel Closed-Loop Supply Chain Considering Retailer's Fairness Concerns

针对零售商具有公平关切行为的双渠道闭环供应链,分析了公平关切程度,渠道间竞争强度,废旧产品回收率等参数对供应链系统决策和协调的影响.研究表明,公平关切行为会降低供应链成员对渠道竞争的容忍程度,随着渠道间竞争的加剧,公平关切行为对供应链成员间利益的再分配能力会降低.收益共享契约可以协调供应链,公平关切程度越高,零售商的收益分享比例越低;最优的回收规模随着公平关切程度增强而缩小,随着渠道间竞争的加剧而扩大.

In a dual-channel closed-loop supply chain, retailer＇s fairness concerns behavior is considered and the influences of some key parameters, such as fairness preference coefficient, competition level between two channels, used product＇s recycling ratio, on the optimal decision and coordination mechanism are analyzed. The results are shown as follows： Fairness concerns behavior lowers supply chain members＇ tolerance of competition level between two channels; intensified channel competition weakens fairness concerns＇ competence to reallocate chain members＇ profit; it is proved that profit sharing contract can be used to coordinate this supply chain and stronger fairness concern makes retailer lowers profit sharing proportion; the optimal recovery scale is reduced when the retailer has a stronger fairness concern, is enlarged when channel competition is more intensified.