问卷法在社会心态研究中的应用探讨——基于73篇社会心态实证研究报告

The Exploration on Application of Questionnaire Method in the Field of Social Mentality

问卷法是社会心态实证研究中使用最多的调查方式。从样本收集与规模、调查对象、理论前提与研究内容、统计方法等角度对问卷法在社会心态研究中的应用进行深入分析,结果发现,多数社会心态实证研究缺乏结构化与系统化的研究思路,理论基础薄弱,多采用百分比/频次的统计方法,尚处于探索描述阶段。未来的研究一方面应致力于理论研究,探索反映社会心态总体特征的综合性指标,另一方面应着眼于大规模的实证研究,考察某一地区或群体在几年内的社会心态现状与变化态势,反映出社会心态的具体特性。

Questionnaire method is the widely-used method in the empirical research field of social mentality.According to sampling,subjects,theoretical framework and statistics,this article reviewed the questionnaire method in the filed of social mentality.Based on the analysis of 73 studies,we found that most studies were lack of structural and systematic research framework,using percentage/frequency.The research in the future should focus on the whole index and conduct empirical research in order to reflect the features of social mentality.