美丽乡村建设视阈下乡村旅游的社会责任及发展战略

Social Responsibility and Development Strategy of Rural Tourism from Perspective of Beautiful Rural Construction

美丽乡村建设对于全面实现小康社会和社会主义现代化意义重大。大力发展乡村旅游,是建设美丽乡村、统筹城乡发展、构建社会主义和谐社会的重要途径。美丽乡村建设视域下的乡村旅游具有全新的内涵与特征,即促进农村持续发展的动力源泉、提升农民幸福指数的幸福产业、培养新型农民的有效途径、美化乡村环境的全新载体、树立民主管理理念的全新模式、传承乡村文化与农业文明的重要推手。美丽乡村建设视域下乡村旅游应坚持政府引导、规范管理,科学规划、力避盲目开发,完善旅游设施、提升旅游服务质量,突显特色、打造精品,完善利益分配与调控机制、确保各方利益均衡,加强环境保护、促进乡村环境优美宜人,加强人才队伍建设、提升乡村旅游服务质量等发展战略。

Beautiful rural construction is of great significance to realize the well-off society and socialist modernization construction in an all-round way.Vigorously developing rural tourism is an important way to build a beautiful countryside,to balance urban and rural development,to build a socialist harmonious society.Beautiful countryside from the perspective of the construction of rural tourism has a new connotation and characteristics,namely,the promotion of the source of sustainable development for the rural,the promotion on the peasant happiness industry and training new farmers in an effective way,beautify rural environment of the new carrier,establish democratic management and read the new model,inherit important driving force of rural culture and the agricultural civilization.Beautiful countryside construction from the perspective of rural tourism should adhere to the government guide and standardize the management,scientific planning,avoid blind development,improve tourist facilities,enhance quality of tourism services,highlight the characteristics,build quality,improve profit allocation and regulation mechanism,ensure a balanced interests of all parties,strengthen environmental protection,promote the rural environment,strengthen the construction of talent team,improve the development of rural tourism service quality.