创新扩散理论视域下档案微信传播评价研究——基于档案微信用户的问卷调查

Evaluation Study on Archives-Relevant WeChat Communication from the Innovation Diffusion Theory——Based on Questionnaires to Archives-Relevant WeChat Users

文章以创新扩散理论为依据,通过问卷调查对档案微信从相对优势、兼容性、复杂性、可试性、可观察性五个维度展开了评价性研究。调查结果显示,档案微信的评价结果并不乐观、各维度中不同项目的评价结果有所差异、档案微信在满足用户需求方面的效果差强人意,在未来的发展中,档案微信应以用户需求为导向、重视信息传播效果、加强对用户的引导。

Based on innovation diffusion theory, this paper makes an evaluation study on archivesrelevant We Chat from five dimensions through questionnaire, such as comparative advantage,compatibility, complexity, testability and observability. As shown in the survey, the evaluation result is not optimistic and differs among items. It's not satisfied for archives-relevant We Chat to meet users' demands. In future, archives-relevant We Chat should be oriented to user needs, and attaches importance to the effect of information communication, as well as gives more guidance to users.