基于移动互联网的山西旅游网络营销策略探讨

Discussion on Network Marketing Strategies of Shanxi Tourism Based on Mobile Internet

随着旅游业进入移动数字化时代,基于移动互联网的旅游网络营销能够提高旅游服务质量,提升游客的旅游体验。文章指出了基于移动互联网的山西旅游网络营销应用中存在的问题,提出了加强移动端网站及APP建设与推广,提高微信公众号营销效果,增强微博营销品牌影响力等网络营销策略。

With the tourism entering the mobile digital era, network marketing based on mobile Internet can improve the service quality of tourism and enhance the tourism experience of tourists. This paper pointed out the problems in the application of Shanxi tourism network marketing based on mobile internet, and put forward the network marketing strategies including strengthening the construction and promotion of mobile terminal website and APP, improving the marketing effects of wechat public accounts and enhancing the brand influence of weibo marketing and etc.