略论提升中国文化软实力的道与术

On the Strategies and Techniques of Enhancing China's Cultural Soft Power

中国在发展软实力的路径选择上以文化为先导,提倡与西方软实力话语有所区别的"文化软实力"概念,这是基于中国丰厚的文化底蕴和推崇"人文化成"的价值观。中国最根本的软实力来源于自力更生与追求和平的发展模式。在提升国家文化软实力的操作层面,需要重视更新公共外交的方式方法,知己知彼,善用巧力。软实力提升非朝夕之功,需要有耐心和定力,有时还要在国家核心利益与一时形象得失之间做出取舍。

The fact that Chinese government chooses the approach of highlighting its cultural pursuits to enhance its cultural soft power is based on this country,s rich cultural heritance and political tradition. The fun-damental resource of Chinese soft power should come from its development model of self - dependence and peacekeeping. As far as the techniques to promote China,s influence and positive perception in foreign coun- tries,more flexible and ingenious public diplomacy should be practiced,including digital diplomacy. Finally, the accumulation of soft power is in no way to accomplish in an action or in a short period, we need take pains.