基于眼动数据的产品造型设计要素评价方法研究

Evaluation method study of product modeling design elements based on eye movement data

为有效展开产品造型分析,合理地将消费者感性需求外显化,提出了应用生理唤醒量来进行产品造型设计要素评价的方法。通过视觉跟踪试验,建立基于被试者首次注视时间、回视时间和回视次数等眼动数据的设计要素评价模型,对产品造型要素综合权重进行计算,进而得出其贡献度排序。以机床造型分析为例,对比消费者心理体验量分析结果,验证了方法的合理性与有效性。

In order to conduct product modeling analysis effectively and manifest the perceptual demand of consumers reasonably, the element evaluation method applying the physiological arousal quantity was presented. The design element evaluation model was established through the visual tracking experiment based on eye movement data, which were the first fixation time, regression time, regression times, and etc. Then the comprehensive weights of product modeling elements were calculated to obtain the contribution degree ranking. The modeling analysis of machine tools was set as an example to compare the analysis results of consumer psychological experience quantity. The rationality and validity of the method were verified.