兰州市民对移动医疗APP认知及需求分析

Cognition and demand on mobile medical application among urban residents of Lanzhou city

目的了解甘肃兰州市民对移动医疗APP的认知及需求情况,宣传移动医疗APP的应用,促进移动医疗APP的完善与发展。方法于2015年7—8月采用分层随机抽样的方法,抽取816名兰州市民进行移动医疗APP认知及需求情况调查。结果兰州市民对移动APP的认知度很低,兰州市民对"移动医疗APP的特点"、"移动医疗APP可提供的服务"回答的正确率只有16.4%和13.5%,中老年组的认知度低于青年组(P<0.05)。中老年组中"春雨医生"、"快速问医生"、"好大夫"等移动医疗APP的使用率明显低于青年组(P<0.05);愿意使用"寻医问药"、"预约挂号"、"购买医药产品"等移动医疗APP提供的服务比例为38.8%、38.9%、35.6%,中老年组低于青年组(P<0.05)。结论兰州市民对移动医疗APP的认知度、使用率低,应大力宣传、普及移动医疗APP知识,提高人们对移动医疗APP的关注度,为人们提供方便就医的工具、解决人民就医难问题。

Objective To examine the status quo of cognition and demand on mobile medical application（APP）among urban residents in Lanzhou city of Gansu province for the development and improvement of the mobile medical APP. Methods A self-administered questionnaire survey was carried out among 816 adult urban residents selected with stratified random cluster sampling in Lanzhou city between July and August 2015. Results The awareness rate of mobile medical APP was very low among the participants,with the ratios of 16. 4% and 13. 5% of the participants correctly answering the two questions on the characteristics of mobile medical APP and the items of medical service provided by mobile medical APP. The middle-aged and elderly participants（≥45 years old） showed a significantly lower awareness about mobile medical APP and utilization ratios of the three APP items（‘a doctor like a friend in need＇,‘asking a doctor in time＇,and‘a good doctor＇） than the young participants（ 45 years old）（P〈0. 05 for all）. The ratios of the participants reporting the willingness to utilize mobile medical APP for seeking medication,making an appointment with a doctor,and buying pharmaceutical product were of 38. 8%,38. 9%,and 35. 6%,respectively,with the lower ratios among the middle-aged and elderly participants than among the young participants（P〈0. 05 for all）. Conclusion The awareness rate and utilization rate of mobile medical application are low among adult urban residents in Lanzhou city and related education programs need to be promoted with a great effort among the residents.