广东城市旅游竞争力评价研究-基于因子分析方法

Research on Evaluation of Urban Competitiveness in Guangdong Province —— Based on Factor Analysis Method

本文使用因子分析方法,对2015年广东省城市旅游竞争力进行评价研究,将旅游竞争力分解为旅游市场竞争力、旅游发展竞争力和旅游支持竞争力,并从三个分项竞争力对广东城市旅游竞争力进行综合评价。研究结果表明:广东城市旅游竞争力呈现广深两市独大、其他城市较为落后的格局;旅游竞争力中,旅游市场竞争力与旅游支持竞争力的贡献较大;旅游竞争力与地区经济发展存在一定的正向关系,并提出了提高广东城市旅游竞争力的对策与建议。

This paper evaluate the competitiveness of urban tourism in Guangdong Province in 2015 through the method of factor analysis. This paper divide tourism competitiveness into three parts： tourism market competitiveness, tourism development competitiveness and tourism support competitiveness. Meanwhile, compre- hensively evaluates the competitiveness of urban tourism in Guangdong province from these three aspects. The result shows that firstly, Guangzhou, Shenzhen become a center of the competitiveness of urban tourism in Guangdong province, while other cities are relatively backward. Secondly, The contribution of tourism market competitiveness and tourism support competitiveness is greater than tourism development competitiveness ; Thirdly, There is positive correlation between tourism competitiveness and regional economic development, Finally, putting forward relevant policy recommendations is to increase the competitiveness of urban tourism in Guangdong Province.