公共空间中的品牌可视化设计研究

Research of Brand Visualization Design in Public Space

信息时代的到来使得品牌不断扩大传播媒介,公共空间给品牌的传播提供了一个重要平台。文章分析了公共空间中品牌可视化的现状,通过品牌在公共空间中的视觉表现形式如导视系统、环境信息图形、色彩、材质等方面的研究,结合实践案例来论述公共空间中品牌可视化的思考路径和设计方法。

Due to the information era allows various brands to expand their communication media; therefore public space is a vital platform to be supportive for the propagation of these brands. The aim of this thesis analyzed the current situation of brand visualization in the public space through the forms of visual performance, particularly including the aspects of signage system, environmental information graphics, colour, materials and so on, meanwhile these aspects combined several case studies to demonstrate thinking pathways and designing methodology of the brand visualization in accordance with the public space.