乡村影像的“自—他式传播”与乡村文化建设路径创新——基于西北村庄的田野考察

The “Self-otherized Communication”of Rural Image and the Enlightenment for Rural Culture Construction

本文将我国甘肃某村作为研究对象,使用民族志的方法呈现乡村影像传播实践以及乡村社会生活变迁,探讨乡村影像的"自—他式传播"现象,并对乡村文化建设的路径创新提出策略性的建议。本研究提出的乡村影像的"自他式传播"理论可以表述为:影像因其"与我相关性"的特性被引进某一社区之后,成为社区成员用来观看自我、进行形象建构的重要方式和平台,由此而引发社区成员选择、观看、传递、交换、共享影像的现象。在此基础上,本研究探讨了"自他式传播"理论对乡村文化建设的路径创新的启示。

Using the ethnographic methods, this paper presents the theory of ＂ self-otherized communication＂ of image in the rural social life based on the field investigation in one village in Gansu province. ＂Self-otherized communication＂ can be expressed as： some images are introduced into a community because of its characteristics of ＂ correlation-with-me＂, which provides an important platform of watching themselves and construction self-image among a selecting, watching, exchanging and sharing images. cultural construction. community This study members, thus causing the phenomenon of also discusses the enlightenment for the rural