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草根微博营销号的传播模式模型研究

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摘要 微博、微信等社交平台上的营销成本低、传播手段多样,呈病毒式营销,这种"四两拨千斤"的优势促使微博营销成为新兴的营销工具。本文着重关注微博平台上的营销号传播表现,以营销目为切入点分析传播内容,总结草根微博营销号的传播模式。
作者 洪宇
出处 《新闻研究导刊》 2017年第20期149-149,共1页 Journal of News Research
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