互联网众筹的经济学理论剖析及现实策略研究

An Analysis of the Economic Theory of Internet Crowdfunding and Its Realistic Strategies

相比快速发展的众筹实践,互联网众筹理论研究进展缓慢。本文基于粉丝经济学、社群经济学、共享经济学理论,剖析了互联网众筹的经济学理论基础。另外,对互联网众筹发展现实策略予以总结,应该明确法律定位,确立其合法地位;构建信用机制,完善其信用体系;完善保护制度,维护好投资者合法权益。本文为保障众筹行业健康发展提供了理论基础和实践依据。

Compared with the rapid development of crowdfunding in practice,the theoretical research of Internet Crowdfunding is making tardy progress. Based on Fan Economics, Community Economics and Shared Economics, this paper analyzes the economic theoretical basis of Internet Crowdfunding.In addition, this paper urges to ponder the summary of the realistic strategies. We should make clear the legal position and establish the legal status of Internet Crowdfunding; build the credit mechanism to complete the credit system; complete the protection system to safeguard the legitimate rights and interests of investors. This article provides a theoretical and practical basis for the healthy development of the crowdfunding industry.