基于感知风险理论模型的大学生移动支付使用意愿分析被引量：1

Analysis of Willingness to Use Mobile Payment Based on Theoretical Model of Perceived Risk

下载PDF

导出

摘要随着移动通讯设备和智能手机的普及,移动支付作为一种新型支付方式,得到越来越广泛的应用。本文以大学生为研究对象,基于感知风险模型和调查问卷的统计数据,实证分析了感知风险五个纬度对大学生移动支付使用意愿的影响。并在最后根据前文研究结果对移动支付的发展提出了建议。 With the popularity of mobile communication devices and smart phones, mobile payment as a new payment method, has been more and more widely used. Based on the data of the questionnaire and perceived risk model, this paper analyzes the impact of five dimensions on the willingness to use mobile payment. Finally, the development suggestions of mobile payment is put forward according to the study.

作者王国松贾珮

机构地区上海大学经济学院

出处《上海商业》 2017年第11期51-55,共5页 Shanghai Business

关键词移动支付感知风险使用意愿 mobile payment perceived risk use willingness

分类号 F713.36 [经济管理—产业经济]

引文网络
相关文献

参考文献3

1胡秋灵,孙权.运用整合科技接受模型对消费者移动支付使用意愿的解析[J].统计与决策,2008,24(6):119-121. 被引量：15
2吴丽.中国移动支付的发展及相关问题[J].管理观察,2004,0(3):12-13. 被引量：3
3吴先锋,樊吉宏.基于感知风险的移动支付使用行为实证研究[J].统计与决策,2010,26(20):145-148. 被引量：18

二级参考文献31

1陈华平,唐军.移动支付的使用者与使用行为研究[J].管理科学,2006,19(6):48-55. 被引量：81
2Cunningham S M. The Major Dimensions of Perceived Risk[A]. Risk Taking and Information Handling in Consumer Behavior[C]. Graduate School of Business Administration,Boston: Harvard University Press, 1967.
3Sandra M Forsythe, Bosh.i Consumer Patronage and Risk Perceptions in Internet Shopping[J].Journal of Business Research,2003,(56).
4Stone, Robert N, Gronhaug, Kjel.Perceived Risk: Further Considerations for the Marketing Discipline[J].European Journal of Marketing,1993,27(3).
5Davis F D.Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology[J].MIS Quarterly,1989,13 (3).
6Dahlberg T, Oorni A. Understanding Changes in Consumer Payment Habits-do Mobile Payments and Electronic Invoices Attract consumers? [C].40th Hawaii International Conference on System Science,2007.
7Ondrus J,Pigneur Y.A Disruption Analysis in the Mobile Payment Market[C].38th Hawaii International Conference on System Science, 2005.
8Hans van der Herjden.Factors Affecting the Successful Introduction of Mobile Payment Systems[C].15th Bled Electronic Commerce Conference,2002.
9Joueskogk,Sorbomd.Lisrel 8:Structural Equation Modeling with the SIMPLIS Command Language[M].NJ:Erlbaum,1993.
10Maccallum R C, Browne M W, Sug-awara H W.Power Analysis and Determination of Sample Size for Covariance Structure Modeling[J].Psychological Method,1996,2(1).