基于海尔的服务型制造企业“平台+小微企业”型组织结构案例研究

“Platform+Small and Micro Enterprises”Organization Structure for Service-Oriented Manufacturing Enterprises——A Case Study of Haier

根据环境-战略-结构权变理论提出研究框架,以海尔为案例研究对象,总结出互联网环境使服务战略转变为个性化定制和全流程体验,进而组织结构演变为"平台+小微企业"型,服务业务独立为小微企业,小微企业与内外部资源通过售后服务跟踪式、用户交互平台等方式协作,并拥有经营决策权、用人权和薪酬分配权。

According to the environment-strategy-structure contingency theory,the research framework of organization structure for service-oriented manufacturing enterprises was proposed firstly,and then Haier is used as the research object.It is summed up that Internet environment makes the service strategy be the personalized customization and whole process experience,organizational structure accordingly evolves into＂Platform ＋ Small and Micro Enterprises＂,service businesses become independently small and micro enterprises that collaborate with the internal and external resources through after-sale service tracking and user-interaction-platform and so on,and have the decision-making power,human rights and salary distribution rights.