组织双元性视角下海归创业企业战略导向与双重网络嵌入关系研究

Study on the Effect of Strategic Orientation on Dual Network Embeddedness of Returnee Entrepreneurial Firms:Based on the Perspective of Organizational Ambidexterity

整合战略导向理论与组织双元性理论,探究市场导向、技术导向对海归创业企业本土网络嵌入、海外网络嵌入的影响,在此基础上考察市场导向与技术导向之间的均衡与海归创业企业双重网络嵌入均衡的逻辑关系。基于北京、武汉、常州等地236家海归创业企业的问卷调查数据开展实证检验,研究表明:市场导向与技术导向对海归创业企业本土网络嵌入均具有显著的正向影响,其中市场导向的正向影响效应比技术导向要强;技术导向对海归创业企业海外网络嵌入具有显著的正向影响,但市场导向对海归创业企业海外网络嵌入的影响并不显著;市场导向与技术导向的均衡对海归创业企业本土网络嵌入与海外网络嵌入的均衡具有显著的正向影响。

This study integrates strategic orientation theory and organizational ambidexterity theory to explore the effect of market orientation and technology orientation on local network embeddedness and oversea network embeddedness of returnee entrepreneurial firm and the logical relationship between the ambidexterity of market orientation and technology orientation and the ambidexterity of dual network embeddedness of returnee entrepreneurial firm.Based on survey data from 236 returnee entrepreneurial firms in Beijing,Wuhan and Changzhou,empirical research results indicate that market orientation and technology orientation both have significantly positive effect on the local network embeddedness of returnee entrepreneurial firm,and the positive effect of market orientation is stronger than technology orientation.Besides,technology orientation has significantly positive effect on the oversea network embeddedness of returnee entrepreneurial firm while market orientation doesn＇t have significant effect on the oversea network embeddedness of returnee entrepreneurial firm.Moreover,the ambidexterity of market orientation and technology orientation has significantly positive effect on the ambidexterity of local network embeddedness and oversea network embeddedness of returnee entrepreneurial firm.