南岭地方特征对游客环境责任行为的影响研究——基于不同经济群体的比较分析

The Impact of Nanling's Place Attributes on Environmental Responsible Conservation Behaviors:A Comparative Analysis among Distinct Tourist's Income Clusters

如何有效保护旅游地生态环境已引起社会广泛关注。本研究以南岭游客为样本,采用多群组结构方程模型对不同经济群体游客地方特征感知和环境责任行为之间的关系进行分析,得出以下结果:自然特征感知仅驱动易实施环境责任行,文化景观感知仅激发挑战性环境责任行为;旅游项目感知对两种环境责任行为均有驱动作用,然而以中等收入群体表现较突出;三种经济群体游客设施与服务感知均无法驱动环境责任行为。研究结果对于针对不同经济群体实施环保引导、管理措施,实现旅游可持续发展具有指导作用。

With the rapid development of our national economy, the travel demand of Chinese is becoming more and more vigorous. While the tourist destination faces unprecedented ecological pressures. Therefore, how to effectively protect the eco-environment of tourist destination becomes a realistic problem. We studied the relationship between place attributes and environmental responsible behaviors （ERB） among distinct tourist＇ s economic groups via structural equation model. The results indicated that perception of nature implement affect easy implementing ERB, and perception of culture influenced difficult implementing ERB, perception of activities had effects on both kinds of ERB and the medium income group is significantly higher than any other economic groups, and perception of infrastructure and service hadn＇t influences on ERB among three income groups. Our study results can serve the tourist manageme-nt and environment protection at tourist sites.