基于背包客行为特征的岳西县乡村背包旅游开发

Tourism Development of Rural Backpacker in Yuexi County Based on Backpacker Behavior

岳西县乡村旅游资源丰富、户外活动素有基础,但存在交通不便、旅游产品缺乏深度开发、市场宣传弱等问题,因此可以扬长避短地发展乡村背包旅游。在深入分析背包客行为特征的基础上,对岳西县乡村背包旅游市场进行合理定位,设计红色旅游、寻幽探险休闲旅游和禅修养生度假旅游三大类乡村背包旅游产品,并给出市场培育方面的建议。

Although Yuexi County has abundant rural tourism resources and plenty outdoor activities, there are problems of poor transportation, lack of in-depth development of tourism products and weak marketing. Based on a deep analysis of backpacker behavior and the rural tourism resources and development status of Yuexi County, with reasonable positioning of the rural backpacker tourism market in Yuexi County, this paper designs three rural backpacker tourism products, namely, red tourism, adventure tourism and meditation for health tourism. Meanwhile, it makes some suggestions about market cultivation.