闽南文化与旅游产业融合动力机制及对策研究——以《闽南神韵》剧院类文化旅游演艺产品为例

Research on the Industrial Convergence Dynamic Mechanism and Countermeasures of Minnan Cultural Industry and Tourism Industry——A Case Study in Minnan Verve,the Theater Class Cultural Tourism Performing Arts Products

产业融合是产业转型升级的重要引擎,为促进闽南文化与旅游产业融合发展,基于产业融合理论,对文化与旅游产业融合概念及融合动力机制等梳理分析,基于此以厦门《闽南神韵》为研究对象,对《闽南神韵》的发展概况、特点、融合效应和融合动力机制等进行分析,提出以剧院类文化旅游演艺产品为表现形式的闽南文化与旅游产业融合动力机制,并提出以需求为导向,注重艺术创新与文化原真性;提升企业综合能力,实施品牌化战略;与相关文化、旅游企业深度融合,形成文化旅游演艺产品体系等融合对策。

Industry convergence is an important engine of industry transformation and upgrading, in order to promote the development of Minnan culture and tourism Industrial integration, carding and analyzing concept and dynamic mechanism of culture and tourism Industrial Convergence based on the theory of industrial convergence, so taking the Minnan Verve as the research object, analyzing development survey, characteristics, effect and fusion dynamic mechanism of the Minnan Verve, it proposes integration dynamic mechanism of Minnan culture and tourism industry in the form of theater class culture and tourism performing arts products, and puts forward the demand-orientedness, focuses on cultural authenticity and artistic innovation, improves enterprises＇ comprehensive ability and implements the brand strategy, deeply integrate related culture and tourism enterprise, to form fusion countermeasures of culture and tourism performing arts products system.