新媒体下的区域品牌传播策略研究综述及相关品牌传播评论

A Review of Regional Brand Communication Strategies under New Media and Comments on Brand Communication

论文综述目前新媒体下区域品牌传播的策略研究成果。这些成果不能代表全国相关研究水平,但是对有兴趣者可以提供一定的理论视野,从而进一步促进这方面的研究。论文同时以鹤山男鞋为例,分析其目前区域品牌传播的现状和新的传播媒介带来的传播机遇,在此基础上提出新媒体环境下的区域品牌传播策略。

This paper summarizes the current research results of regional brand communication under the new media.These results can not represent the level of relevant research in the country,but interested parties can provide a certain theoretical perspective,so as to further promote this research.At the same time,taking Heshan men’s shoes as an example,this paper analyzes the current situation of regional brand communication and the communication opportunities brought by the new media.On this basis,the regional brand communication strategy under the new media environment is put forward.